What Is an Influencer?

Influencers are ordinary people who have earned a substantial loyal following because of their expertise and transparency. Unlike celebrities actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers.
It’s for this reason why one of the influencer marketing trends experts anticipate in 2018 is the increase in demand for social media influencers, specifically micro-influencers (influencers with less than 100K followers). Not surprising, more and more people want to become social media influencers.
The question is: where do you start?
In this blog post, I'll be laying out ten ways how to become a social media influencer. On their own, they will help you slowly make your mark and establish you as an influencer in your industry. But do all these together, and you have a powerful strategy that will help speed things up exponentially.

How to Become an Influencer in 10 Steps

  1. Find your niche.
  2. Use the "First Principles Thinking" approach.
  3. Choose your social media channel.
  4. Develop your content strategy.
  5. Distribute your content.
  6. Grow your network.
  7. Engage with your followers.
  8. Evaluate your progress.
  9. Stay updated.
  10. Be consistent.